Brandbook and corporate identity are united by identity. Identity is the integral visual shell of the brand. Which combines the entire set of graphic objects that form the visual shell of the brand. It is she who distinguishes a company, product or service from similar offers of competitors, forms an image for consumers and partners.
When designing the system, we take into account the specifics of creating the design of the software and mobile application, but the emphasis is on the intuitive display of the entire interface.
The redesign helps to rethink functions that are difficult for users or blocks of content on which users were lost and could not perform the actions necessary for us on the site, correcting these elements we will be able to increase conversion and convenience for the end user.