Brandbook and corporate identity design
Brandbook and corporate identity are united by an identity. Aidentika is a complete visual shell of a brand. It combines the whole set of graphic objects that form the visual shell of the brand. It distinguishes a company, product or service from similar offers of competitors, forms the image for consumers and partners.
What's that?
A brandbook is an official company document that describes the brand concept, brand attributes, target audience, company positioning and other data that guides the marketing department and business managers in building communication with consumers and developing the company as a whole.
In addition, the brandbook contains a complete guide to corporate identity, which includes a detailed description of the use of each brand element on various media, both advertising and corporate.
What does a brandbook consist of?
Brand ideology
Vision, mission, values, philosophy and brand sentiment. This section can include the mission, vision and anything that conveys the mood of the company.
Corporate identity
This part of the brandbook is called the guideline, and it's often what designers use to keep all the rules in mind when layout online and offline elements.
Portrait of the target audience
Describing portraits of key customers, describing and solving their problems with the product.
Layouts
This can be corporate products, documents and all those layouts that are used in the company. Everything that is designed within the company is added to this section.
What does a corporate identity consist of?
Title
This details the origin and meaning of the company name, as well as additional grammatical features.
Logo
This section includes the logo and all its variants. The nuances of how it will look on different backgrounds and in different situations are taken into account. It also includes different versions of the logo.
Typography
Here is an example of the fonts used by the brand, their sizes and lettering. It is important to specify which fonts are used and in which situations. There are examples of texts with a headline, subheadings and a quote.
Color scheme
This section shows the primary and secondary colors, with examples of their use. The proportions of color use are indicated. Next to each color sample, the name of the color and its meaning in different color systems are written.
Illustrations
It specifies which illustrations can be used in the company, prescribes the rules for each category and the principles of selecting photos.
Brand symbols and icons
Rules for their use, stylistics, examples for infographics and other ways to visualize data.
Web elements
All elements that are used in the company's web resources are formalized. Buttons, menus, header and footer of blog posts should also match the style of your company.
Mocaps
These are photo blanks of mobile devices or souvenir products that can use your design. Mockups for presentations, illustrations in social networks and on the website will always be shown on the screen of the same device.
Why do you need a visual style?
Creating clear visual style guidelines helps make your brand more recognizable. They are a key tool to ensure consistency in brand communication.
Brands can evolve and change over time without them, but some changes can damage a company's reputation.
Do you want to work with us?
- Our experienced specialist will contact you after carefully analyzing your requirements and needs.
- We will listen to you and offer the best solutions, specifically tailored to your needs.
- We will work step by step to achieve your goals, ensuring transparency and effective communication.