Facebook/Instagram Targeted Advertising Settings

Instagram/Facebook advertising is the display of ads in the Instagram feed and stories to those users who are more likely to be interested in your product, for this purpose, a choice by interests, gender and age is used. To date, this is the most popular type of targeted advertising in the CIS countries, which proves its effectiveness with fast results and the cheapest applications compared to other advertising sources.

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What's it?

Instagram/Facebook advertising is the display of ads in the Instagram feed and stories to those users who are more likely to be interested in your product, for this purpose, a choice by interests, gender and age is used.

What do you get with the right targeting setup:

Our work is based on the principles of transparency of our steps and actions:

Lead generation

The growth of sales from social networks due to the creation of the core of the target audience.

Brand interest

70% of users search for brands on the social network, and 60% learn about new products and services through social networks.

Coverage growth

Increase the virtual reach of communities and customer loyalty. The growth of recognition.

Additional traffic to the site

Daily organic announcement of your products and services. Increase in CTR.

A well-configured target from Webdad allows you to:

Interact with and engage the target audience

Increase the awareness of a product or service

Increase sales and attract additional traffic to the site

To form the brand image and its tone of voice

A simple and optimal process of working with us:

Leave a request. Within 2-3 days we will give feedback on your case.

01

Forming a list of requests. We select the optimal strategy. We are sending a commercial offer.

02

We coordinate the prices for promotion, sign the contract.

03

Let's start the work!

04

We answer the questions

Is running an advertising campaign expensive?

The choice is always yours. The cost of our services is tied to the opening hours. When preparing a proposal, we estimate the amount of planned labor costs depending on the volume and complexity. Since we set up campaigns professionally, in the end you still get cheaper leads than when you set them up yourself or with the help of less experienced specialists.

How is the target better than the context? I'd rather put 100 thousand in the context and get 200 thousand

Targeted advertising has a number of advantages over context — the main thing is that you can work with demand that has not yet been formed. If you can scale in context without losing CPO/CPL, then it is better, of course, to invest in a proven channel. But if all the juices have already been squeezed out of the context, and you want to receive more applications, then it makes sense to test an additional channel of targeted advertising.

Why can't you accurately track the cost of a subscriber on Instagram?

This is how the Facebook advertising cabinet is arranged. For some reason, Mark Zuckerberg does not want to add metrics related to tracking the growth of Instagram subscribers to advertising cabinets. The only way to monitor the effectiveness of advertising on Instagram subscribers relatively reliably is to disable all other channels for promoting your profile for the period of advertising and measure the number of subscribers before /after.

Can you work on our semantics?

Yes, there is such an opportunity in Vkontakte. In August 2020, the social network launched targeting "Keywords", which allows you to use semantics when setting up.

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